MEI specialises in helping sports rights holders, host cities, government agencies and suppliers succeed in the opportunities arising from bidding for, and hosting, major sporting events. We provide a single point of contact for support helping rights holders to mitigate risk, minimise cost and increase revenues and fan engagement; delivered via proactive key account management and, where necessary consultancy.
Having identified a huge gap in the market in the late 2000s for a single point of contact model for event organisers and experienced, trusted event suppliers, MEI was formed to provide that interface service. With experience from every summer Olympic Games since Athens 2004 through to Rio 2016 and relationships with future Games in Paris 2024, the FIFA World Cup in Qatar 2022, multiple Commonwealth Games and single sport World Cups, MEI is the only consultancy operating exclusively in major events planning, delivery and legacy